DEAR LUCY
Visual Brand Development
Packaging Design
Dear Lucy Skincare is more than a beauty brand—it's a love letter to the founder’s daughters and a commitment to transparency, sustainability, and efficacy in the skincare industry. Founded by a passionate mom in Victoria, BC, Dear Lucy blends luxury with conscience, creating products that are both effective and environmentally mindful.
Our role was to craft a visual identity that reflects the brand’s heartfelt story, bold mission, and premium quality. From the logo suite to the product packaging, every detail was designed to communicate trust, elegance, and care.
Key Takeaway
Crafting Dear Lucy Skincare’s visual identity was a deeply collaborative and rewarding process. Every element—created with care and intention—tells the brand’s story of love, authenticity, and innovation. The result is a cohesive and elegant identity that positions Dear Lucy to shine in the competitive luxury skincare market.
